WHO IS DAN KENNEDY?
He’s been
called the “Professor of Harsh Reality” because he’s
provocative, irreverent, sarcastic, and tells it like it
is in a humorous, but chillingly serious fashion that cuts
to the core of the issues.
Kennedy moves with remarkable ease from one very
different field to another, working with clients in 62
different businesses, industries and professions,
providing unusual direct-response advertising and direct
marketing advice, strategy, and copywriting. He is the
“hidden genius” behind full-page magazine advertisements,
direct mail campaigns, and TV infomercials that produce
millions in sales.
His business adventures have included ownership of 6
businesses. He appeared for 9 consecutive years on THE #1
seminar tour in America sharing the platform with former
U.S. Presidents Reagan, Ford, and Bush, and business
leaders such as Debbie Fields (Mrs. Fields’ Cookies), Jim
McCann (1-800-Flowers), and Mark McCormack (What They
Don’t Teach You at Harvard Business School).
"Read What Other
Business People are Saying About Dan Kennedy"
"If you want to make waves, go to Harvard
and get your PhD. If you want to make money, get you PhE - rush to
your nearest bookstore and get Dan Kennedy's new book - it's like a
four-year course in Entrepreneurship!"
Al Ries,Chairman, Trout & Ries, co-author of Positioning, Marketing
Warfare, Bottom Up Marketing, and The 22 Immuntable Laws of Marketing
"I anxiously wait for Dan Kennedy's NO
B.S. Marketing Letter. Each issue is packed with new information and
terrific insights that are invaluable to our business."
Greg Renker, CEO
Guthy-Renker Corporation
"$140,000.00 in business in 4 days, and a
big chunk of that was extra revenue I'd have never seen without the
one suggestion you gave me. If I'd been using that one since the first
of the year, I'd be at least $100,000.00 farther ahead."
Joe Polish
Piranha Marketing, Inc.
"Dan Kennedy's reputation for teaching
people how to make money in direct mail is second to none on this
planet. Direct marketing industry heavyweights everywhere turn to Dan
on a daily basis, and willingly pay huge sums of money for his
no-nonsense approach. His cash-generating ideas overflow like Niagara
Falls!"
Raymond Aaron
Toronto, Canada
"We use your tapes and newsletter as part
of our resource library. I am very impressed with the practical value
of the information."
Julie Wyrick
Missouri Small Business Development Center
" . . . well, I learned more about selling
information from your book than from 20 others I've studied combined.
You not only put your brains, file cabinets and experience into your
book, you also put your heart and soul."
Thomas W. Duffy
Stow, OH
"No one knows more about Direct Response
Marketing than Dan Kennedy. When he gives his advice on a particular
project or idea, his suggestions are based on real-life, hands-on
experience. He doesn't guess. He has been there, seen it, or done it
before.
This real-like knowledge is worth thousands of dollars. When I want to
be successful in a marketing campaign, I don't want to waste thousands
of dollars testing to see what will work. I want to come out of the
gate with a strategy that will make money. I don't need any more
experience. Dan has helped me do this!"
David Lupberger
Silver Spring, MD
"I have learned more about marketing from
you in 9 months that all of my 22 years of business experience.
Throughout my career, I have never been exposed to marketing materials
that are as effective as yours."
Saul Cohen
New York
"I think the most important things I got
were Dan's formulas - there it is, you can't go wrong, just follow the
formulas. There was also a period of several hours where I was in
copywriter's heaven because we reached a point where I felt like - ahh
- we're inside Dan's mind."
Michael Jans
Insurance Profit Systems
Vancouver, WA
|
